Rugged West

Privacy Policy

Last updated: 20/02/26

R. West (“R. West”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information.

1. Information We Collect

When you place an order or use our website, we may collect:

- Name, email address, phone number
- Billing and shipping address
- Payment and order information
- Device and browsing information (via cookies and analytics)

2. How We Use Your Information

We use your information to:

- Process and deliver orders
- Communicate with you about purchases or enquiries
- Improve our website and customer experience
- Prevent fraud and maintain website security
- Send marketing emails only where you have opted in

We never sell your personal data.

3. Payments

Payments are processed securely through trusted third-party providers such as Shopify Payments or PayPal. We do not store full payment card details.

4. Sharing Information

Your data may be shared only where necessary with service providers such as couriers, payment processors, website hosting, and analytics services.

5. Cookies

We use cookies to improve website functionality and understand how visitors use our site. You can control cookies through your browser settings.

6. Your Rights

Under UK GDPR, you have the right to access, correct, or request deletion of your personal data, and to opt out of marketing communications at any time.

For privacy enquiries, please contact:
Rugged West
London, United Kingdom
Email: info@ruggedwest.co