Introducing the Rugged Rider 2.0 by Rugged West, the jacket we have all been waiting for.

This upgraded version of my original design draws inspiration from the iconic J-24 jacket, made famous in the 1940’s. It’s one of my favourite designs of all time, so I knew I had to do it justice. Crafted from your choice of smooth or textured bison hide, both measuring a hefty 2mm in thickness, this jacket will require a substantial breaking-in period—but trust me, the more you wear it, the better it will look. The Rugged Rider 2.0 features our brand new solid brass ball and chain sliders, contrasting nickel studs, and ergonomic curved sleeves for maximum comfort. Slim fit through the body and tapered at the waist, this jacket offers a tailored, timeless look. The heavy khaki cotton drill liner adds durability and warmth, making this the ultimate blend of authentic heritage style and modern craftsmanship.